BonBons Bakery

PROJECT SCOPE

EAST MEETS WEST BAKERY CHAIN
Bonbons Bakery is an Australian and International food franchise brand with retail stores specialising in ‘Grab & Go’ Asian & Western style freshly baked bread based products with a focus on both product integrity and price value. Fathom were asked to create a brand that would reflect the core brand values and impart the brand integrity clearly and consistently across the physical, online and marketing platforms of the franchise model. From the store design through to the coffee cups, Fathom has achieved a brand image with real impact that cuts through in the crowded bakery/coffee marketplace.

WHAT WE DID
Research and development
Brand identity
Style guidelines
Environmental graphics
Way finding signage
Marketing campaigns
Stand alone concept branding and shopfront design
Website design and implementation
Digital campaigns