DESIGN YOUR SPACE
Fathom were approached to create the name and brand for an online concept furniture store. The idea behind the store is that YOU build your own couch by choosing the style, the fabric, the arms etc... We thought this was a fantastic idea and we couldn’t wait to create a name and look that reflected the concept.
Through research and development we came up with “Habitude”, a combination of Habitat (your home) and Attitude (your personal style). We created a seamless and contemporary logo that is able to withstand a vast array of applications. The outcome is a strong brand identity, bold colour palette and a sophisticated pattern that translates across all collateral including stationery items and marketing material.
WHAT WE DID