Habitude 

PROJECT SCOPE

DESIGN YOUR SPACE
Fathom were approached to create the name and brand for an online concept furniture store. The idea behind the store is that YOU build your own couch by choosing the style, the fabric, the arms etc... We thought this was a fantastic idea and we couldn’t wait to create a name and look that reflected the concept.

Through research and development we came up with “Habitude”, a combination of Habitat (your home) and Attitude (your personal style). We created a seamless and contemporary logo that is able to withstand a vast array of applications. The outcome is a strong brand identity, bold colour palette and a sophisticated pattern that translates across all collateral including stationery items and marketing material.

WHAT WE DID
Brand identity
Environmental graphics
Retail communications

CLIENT

Habitude

PROJECT

Branding

www.habitudefurniture.com.au

Habi-5.jpg
 RAINEBEAU  //  PACKAGING
 BAYKERS  //  BRANDING
 VILLA & HUT  //  BRANDING

SEE MORE OF OUR PROJECTS BELOW

 
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“I do want to emphasise how impressed Dandenong Market are with Fathom. For your collective ability to just ‘get’ the brief without too much run around, communicate directly and clearly, create on-message designs and project manage it in a timely and cost-effective manner.”

BRIONY WALKER  |  Marketing Manager  |  DANDENONG MARKET

 

Let's talk

Get a quote from us today, we would love to work with you!

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Fathom Creative

Melbourne Office
Studio 11 / 15 Inkerman St. St Kilda VIC 3182
T   03 9534 0599
E   info@fathomcreative.com.au

Mornington Peninsula Office
2265 Pt Nepean Rd, Rye VIC 3941
T   0408 591 525
E   design@fathomcreative.com.au